Young Instagram and high fashion runway models are often spattered with tiny, artsy tattoos. In 2010 about 40 per cent of millennials had at least one tattoo and that number has increased in the last six years. The United States Navy has changed its body art policies to allow for more and larger tattoos in the hopes of drawing in more millennial recruits. Health food supermarket chain Whole Foods seriously considered installing tattoo parlours in its format “365” stores in an effort to entice millennial shoppers. Once reserved for indigenous tribes, soldiers, sailors, punks, and ex-convicts, tattoos have skyrocketed in popularity. It does seem that millennials, more than any other group of mainstream consumers, are obsessed with tattoos. And I do get some people questioning that, but in the end, my body is my body.”Ĭasedo is one of millions of young people who are choosing, increasingly, to opt into permanent body art. Tattoos are an ancient art form, but lately experts have been pointing to a specific, intriguing group of patrons who are causing a notable swell in the industry: the notorious post-1982 demographic known as millennials. “It was just my decision (to get tattoos). ![]() “I love them,” he smiles, even though he doesn’t have a definitive reason as to why he decided to decorate himself in the first place. Among the images are tributes to his mother, a favourite band, and his culture. ![]() Casedo speaks measuredly and passionately when talking about their meaning. The 20-year-old has nearly two armfuls of it: his left shoulder features a roaring Chinese guardian lion, and his right a black-and-white portrait of a young woman encircled by gentle barn swallows.
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